Why WordPress over Wix?

Written by Brian

May 4, 2020

 So you have decided you need a website for your blog, your business, or your online shop. Where do you begin and what platform do you choose? Ultimately it comes down to what you need and what you want from the website. For me, WordPress is a fantastic platform and I love the freedom it provides in hosting options, its relative ease of use, the options available through the WordPress community,  SEO options, ease of maintenance, and the costs associated with WordPress.


With WordPress, you pick the hosting company and you OWN the website that you create. You have the ability to move the site from one hosting company to another. With WIX, they host the site for you. There is not an ability to transfer it out. With WordPress, you’ll be in charge of your site’s hosting, security and general maintenance which you’ll need to update regularly. This can be quite complex to do.


WordPress powers 35% of the internet in 2020, an increase of 2% compared to early 2019 and a 4% rise from the previous year. WordPress.org offers over 50,000 plugins and over 3,500 GPL-licensed themes
Some big name brands use WordPress


WordPress is an open-source platform so you can pretty much modify your website however you want to as you have full access to the codes (assuming you are a decent coder, or if you are working with one). Since it is open-source, there is an overwhelming number of tools for WordPress users to create and customize their websites with.

Wix is not open source and you cannot easily modify the platform. Wix will only allow the use of tools and apps that are created by the Wix team and integrated into their website builder. Wix simply can’t compare to the vast quantity of uniquely helpful tools constantly being developed by the WordPress community.

Ease of Use

Wix is one of the easiest website builders available in the market today and is a much easier platform to use compared to WordPress.

If you are not a techy, or have little interest in learning a bit of code then Wix is a good choice. It is a pure drag & drop website builder, so you can insert content literally anywhere you want to, move your content around, all without touching a line of code.
Wix has plenty of videos and training docs to guide you through the process.

WordPress is a very powerful platform, to be able to use it effectively, you will have to modify codes to achieve what you want. There are a ton of resources online for anyone to learn and understand WordPress.


There are 1000s of premade and user-created WordPress themes to choose from, many of which are free, with other premium themes available for purchase. WordPress.org offers over 50,000 plugins and over 3,500 GPL-licensed themes.

When it comes to Wix you have 400 themes to choose from, you are not able to access the code and are not able to make changes to those designs.


Wix built website is that once you choose a template, that’s the one you are stuck with forever. You cannot switch your template’s theme, you can transfer parts of a different template (e.g., pages or elements) to your site, or customize your existing site to have the same look and feel.


The WordPress community that creates plug-ins for your site offer support and troubleshooting for their plug-in.
Wix doesn’t use plug-ins but offers apps to help manage their websites instead. There are hundreds of apps available, but they are exclusively made by the Wix development team, so there are a lot less to choose from. WordPress offers over 50,000 plugins. Wix does not make use of plug-ins, they instead have apps made by the Wix team and there are about 400 apps available for use.


The link structure that Wix.com uses is not search engine friendly. In every single Wix.com site URL, you will notice a # or “hashbang” which is being served through javascript, and in turn, is not readable by search engines. This makes Wix sites very difficult for Google to crawl (read: won’t rank highly). This is a huge negative. Also, Sitemap creation needs improvement.

Load times for Wix sites are typically slower than WordPress.


Wix is a closed system and they handle all the technical aspects of the website, which makes it easy to manage other aspects of the site.

WordPress is continually updating its platform to fix bugs and improve security. When updates happen, you simply have to click the update button. The downside is that plugins and themes also need to be updated and remain compatible with WordPress.


Wix prices range from $13/ month to $39/month for website and business and eCommerce ranges from $23/month to $500/month.
With WordPress, you will need to buy hosting for $5-7/month. Themes can be free with premium themes going for $35 to $200 one time fee. Most plugins are free with the option to pay for some with added features.